Elliot Lasky is President, Natural Products Group at The Nature’s Bounty Co. He is responsible for The Nature’s Bounty Co.’s brand and business development, natural philosophy expansion, and clean labeling strategy to the broader consumer market, both domestically and internationally, in the growing natural retail landscape.
Elliot joined the company in March 2008 and has led all natural channel business development as Vice President and General Manager following the creation of this premium division in 2010. Since starting this division, Elliot has re-engineered The Nature’s Bounty Co.’s focus on the market and its innovation, communication and go to market strategies. This has resulted in 7+ years of consecutive growth and increased profitability for the division.
Elliot brings over 30 years of consumer packaged goods, international, specialty and retail marketing experience, combined with a strong history in the “natural” space, to his role. Prior to joining The Nature’s Bounty Co., Elliot spent nearly half his career in consumer packaged goods, where he served as Director of Marketing for Clairol Consumer Products, Director of Business Development at L’Oréal and Chief Marketing Officer for international specialty retailer Crabtree & Evelyn. He gained his introduction to and passion for natural as Vice President, Marketing at Aveda and as Vice President, Marketing, North America at Matrix Essentials - professional beauty division of Bristol-Myers Squibb. He began his career directly out of business school working in Connecticut for the International Playtex Corporation.
Elliot hold a B.S degree in both Economics and International Businesses, in addition to an MBA in Marketing from the Eisenberg School of Business, University of Massachusetts, Amherst. He splits his time between Glen Cove, New York and Boston, Massachusetts where he remains a loyal and long suffering Boston Red Sox fan. His passions for wellness include cycling, Rickenbacker classic rock and, of course, baseball.