Bob Masching

Chief Supply Chain Officer

“ Bob's passions for wellness include running, biking, golfing and enjoying the outdoors. ”


Bob Masching joined The Nature’s Bounty Co. in 2017 as Chief Supply Chain Officer. In this role, he is responsible for leading all North America and international supply chain functions. He is focused on leading a highly efficient supply chain organization that creates a competitive advantage for The Nature’s Bounty Co. by focusing on safety, quality, service, productivity and organizational capability, while placing special emphasis on the great value our supply chain Associates bring to our Company.

Bob is a 28-year supply chain executive and consumer packaged goods industry veteran. Prior to joining The Nature's Bounty Co., Bob was vice president of global supply chain for the Goodyear Tire & Rubber Company. Prior to this role, he served as senior vice president of supply chain for ConAgra Foods and other senior supply chain positions after joining the company in 2003. Prior to ConAgra, Bob worked for PepsiCo in multiple assignments within the Quaker Foods North America business since starting his career at Quaker Oats Co. Bob has held a wide variety of roles in procurement, operations, logistics, customer supply chain, and planning and program Management, and has successfully led several supply chain transformations.

Bob earned a degree in industrial engineering from Iowa State University.


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Bob Masching