Pure Protein® + Chris Joyce = Instagram-Official

Pure Protein® is proud to announce its latest partnership with fitness fanatic, Chris Joyce! With a shared passion for fitness, health, and wellness, Pure Protein® and Chris – who is widely known as the originator of the viral dumbbell/barbell handstand – teamed up for the brand’s latest TV commercial, which is on air across the country now.  

The collaboration comes months after Chris appeared on one of today’s biggest daytime TV talk shows, during which the brand surprised him with the opportunity to appear in a Pure Protein® commercial and a check for $20,000. Now, we’re proud to welcome him as an official Pure Protein® influencer!

“Starring in a fitness commercial has been a lifelong dream of mine and I can’t think of a better brand to work with than Pure Protein®,” said Chris. “I’ve always been a personal fan of the brand, especially because of their low sugar content, so partnering with them felt like a natural fit – although it still doesn’t feel real!” 

The commercial wows viewers with Chris and his iconic handstands and pushups, all while emphasizing the brand’s reputable high protein, low sugar^ and great taste – and of course its ready-to-drink shakes and protein bars.

A Bronx native, Chris was a full-time caretaker for his father, who unfortunately passed away earlier this year. We couldn’t be more proud of him for all that he’s accomplished, and are honored to work with him to help turn his dream into a reality. Check out the commercial below, as well as some behind-the-scenes footage from our shoot and keep an eye out for more from Chris and the brand!

Welcome to the family, Chris!

^All Pure Protein products contain 5g of sugar or less.