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SUNDOWN NATURALS LAUNCHING THREE MONTH 100% GOODNESS TOUR TO #SHARETHEGOODNESS ACROSS THE COUNTRY

Goodness Guru, Lifestyle expert and Co-Founder of Fit Bottomed Girls Community Jennipher Walters to Join Tour in Select Cities

Sundown® Naturals is celebrating wellness by spreading the simple, honest wisdom of 100% goodness through a nationwide campaign. Sundown Naturals, which offers delicious supplements that are 100% free of gluten, dairy and artificial flavors?, has officially launched the 100% Goodness Tour in support of goodness in all its forms. For three months the Sundown Naturals 100% Goodness Tour will travel cross-country to bring people together to celebrate wellness. Whether through nutrition, fitness, mindfulness or cultivating joy in daily life, the Sundown Naturals brand is committed to supporting and celebrating goodness.

Led by a talented and knowledgeable group of “Goodness Gurus”, the 100% Goodness Tour kicked-off on Saturday, April 23, at the WTHR Health EXPO in Indianapolis, IN where attendees participated in the creation of a cross-country photo mural using #sharethegoodness, sampled Sundown® Naturals Gummies, a deliciously fun way to take your vitamins, and spoke with “Goodness Gurus” about ways to focus on all that is good in healthy living.

In select cities, fitness, lifestyle and wellness expert Jennipher Walters, co-founder of the renowned Fit Bottomed Girls Community, will be on-site to host 10-minute, no-equipment workout sessions and share fresh fitness and health tips with attendees. Select appearances by Jennipher Walters include: Wanderlust 108-Chicago on May 14 and the Dallas, TX Farmers Market on June 25. For more information regarding the full 100% Goodness Tour calendar, please visit www.sundownnaturals.com/goodnesstour.   

“Our cross-country adventure to #sharethegoodness nationwide has officially launched as we invite consumers to join in by sharing photos of all the wonderful goodness in their daily lives,” said Derek Bowen, Senior Vice President and General Manager of Sundown Naturals. “The Sundown Naturals 100% Goodness Truck Tour aims to help our consumers experience in-person what our brand stands for -- providing simple products that are 100% free of gluten, dairy and artificial flavors? to help them be 100% happy and support their healthy lifestyle.”

The 100% Goodness Tour coincides with the launch of Sundown Naturals’ new creative campaign, which begins airing today, April 25, with TV spots nationwide. The “Reach for the Orange” campaign seeks to highlight the brand’s unique orange-colored bottles and leading market differentiator of providing vitamins and supplements that are 100% free of gluten, dairy and artificial flavors.? The campaign marks the first time that Sundown Naturals has gone out with a national television promotion.

About Sundown® Naturals
At Sundown® Naturals, we are 100% committed to your health. We offer a variety of nutritional vitamins and supplements that are 100% free of gluten, wheat, dairy, lactose, and artificial flavors.? Whether you’re looking to give your immune system support, promote a healthy heart, or just be your best every day, Sundown® Naturals provides you and your family with delicious supplements you can count on.* Finding the right balance of exercise, rest, work, play and nutrition isn’t always easy. Sundown® Naturals vitamins and supplements are the perfect complement to your lifestyle. While no one can make healthy choices 100% of the time, you can rest assured that Sundown® Naturals is here to support you through every step of your journey.

Media Contact:
Shannon Frieser
Ketchum for Sundown Naturals
Shannon.frieser@ketchum.com
(312) 228-6991

?Applies to all products manufactured after 5/1/15.  Please check back of label, as manufacture dates may vary.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases.