Discover Our Vision & Values


Our Vision

“Become and be recognized as the global leader in wellness products, providing our customers with brands that are loved and trusted by consumers and are winning value-creators in their industry.”



Our Values

Teamwork | We work together

The Nature's Bounty Co.'s supportive culture encourages and rewards collaboration. While aiming to strike a healthy balance between individual and group goals, we are united in a shared vision for our company.

Integrity | We do the right thing

The Nature's Bounty Co. is committed to observing the highest ethical standards whenever we do business, to being open, honest and transparent and ensuring the safety of our products and our Associates.

Accountability | We do what we say we're going to do

Each of us at The Nature's Bounty Co. is responsible for the contributions we make to our company, our customers and the communities in which we live and operate. Our Associates are empowered to take personal ownership of their actions, make decisions and meet their commitments.

Respect | We treat others as we would like to be treated

We at The Nature's Bounty Co. strive to bring out the best in ourselves and others by fostering a spirit of understanding, mutual respect, open communication and active listening at every level. We recognize the benefits of our differences.

Agility | We embrace change and drive speed in everything we do

At The Nature's Bounty Co., our Associates are always learning, questioning, and challenging the status quo in our efforts to be the best.